VTEX's voice represents our core brand elements in the way we communicate verbally. It ensures that our writing embodies VTEX's personality and quality standards across all touchpoints.
Find the right balance between the following personality traits based on the message situation. Is it supposed to catch people's attention? Do you want to explain a concept or communicate directly with our customers? Use them as a guide to find the right tone.
It is never about us. We believe that our communication strategy is the most powerful resource to start a conversation, so it's crucial to understand — all the way — who we are talking to, what their desires and pains are, and try to address specifically what our audience is looking for. This is also an excellent way to avoid generic messages that try to talk to everybody and end up talking to no one.
VTEX launches a new SKU bulk loader that makes it easier to upload hundreds of SKUs to your store.
Uploading hundreds of thousands of SKUs used to take several hours of your day. With the SKU bulk loader, you can have all those hours back.
Writing should be straightforward to understand. As a complex solution, we use many concepts and specific jargon, but this adds noise to our message and affects our audience engagement. Be sharp and clear. Anyone reading our announcements should be able to relate to what we are saying.
You can export complete reports with your store's main KPIs and assess if it's in the best way to accomplish your organization's objectives.
Use complete performance reports to keep track of the efficiency of your operation.
The audience is the hero, and VTEX is their guide. We have so much to deliver to the world, and we tend to place ourselves as protagonists. Let's change this approach: when we present ourselves as a guide, we become the help they need to overcome their challenges.
VTEX's distributed OMS is the solution that empowers ecommerce managers to view their complete commerce operation.
Take control of your entire commerce operation with VTEX's distributed OMS.
Find the right balance between the following personality traits based on the message situation. Is it supposed to catch people's attention? Do you want to explain a concept or communicate directly with our customers? Use them as a guide to find the right tone.
We are new to the market, and we believe today's scenario needs to be transformed. Be fresh, not immature.
We are technology and commerce specialists, but we still need to build our authority in the market. Be knowledgeable, not pretentious.
Problems exist to be solved, we have many opportunities to explore, and the future is bright. Be confident, not naive.
Always have clarity of whom you are talking to;
Our audience is the protagonist of every message. VTEX is the guide;
Keep it simple and straight to the point;
Find the balance between boldness, trustworthiness, and optimism to achieve the right tone.
