Tone of voice

VTEX's voice represents our core brand elements in the way we communicate verbally. It ensures that our writing embodies VTEX's personality and quality standards across all touchpoints.

Core elements

Find the right balance between the following personality traits based on the message situation. Is it supposed to catch people's attention? Do you want to explain a concept or communicate directly with our customers? Use them as a guide to find the right tone.

Audience-first

It is never about us. We believe that our communication strategy is the most powerful resource to start a conversation, so it's crucial to understand — all the way — who we are talking to, what their desires and pains are, and try to address specifically what our audience is looking for. This is also an excellent way to avoid generic messages that try to talk to everybody and end up talking to no one.

VTEX launches a new SKU bulk loader that makes it easier to upload hundreds of SKUs to your store.

Uploading hundreds of thousands of SKUs used to take several hours of your day. With the SKU bulk loader, you can have all those hours back.

Simple & Direct

Writing should be straightforward to understand. As a complex solution, we use many concepts and specific jargon, but this adds noise to our message and affects our audience engagement. Be sharp and clear. Anyone reading our announcements should be able to relate to what we are saying.

You can export complete reports with your store's main KPIs and assess if it's in the best way to accomplish your organization's objectives.

Use complete performance reports to keep track of the efficiency of your operation.

VTEX is not the hero

The audience is the hero, and VTEX is their guide. We have so much to deliver to the world, and we tend to place ourselves as protagonists. Let's change this approach: when we present ourselves as a guide, we become the help they need to overcome their challenges.

VTEX's distributed OMS is the solution that empowers ecommerce managers to view their complete commerce operation.

Take control of your entire commerce operation with VTEX's distributed OMS.

Personality

Find the right balance between the following personality traits based on the message situation. Is it supposed to catch people's attention? Do you want to explain a concept or communicate directly with our customers? Use them as a guide to find the right tone.

  • Bold

    We are new to the market, and we believe today's scenario needs to be transformed. Be fresh, not immature.

  • Trustworthy

    We are technology and commerce specialists, but we still need to build our authority in the market. Be knowledgeable, not pretentious.

  • Optimistic

    Problems exist to be solved, we have many opportunities to explore, and the future is bright. Be confident, not naive.

Sticky notes

Always have clarity of whom you are talking to;

Our audience is the protagonist of every message. VTEX is the guide;

Keep it simple and straight to the point;

Find the balance between boldness, trustworthiness, and optimism to achieve the right tone.