You make

VTEX's brand


Bring Rebel Pink to life

Our brand system is a collection of graphic and conceptual codes that brings our essence to life in different contexts. Our goal is to reinforce our iconic Rebel Pink while maintaining our brand known and easily recalled. How do we do that? With consistency. To build mental shortcuts, the consistent use of our codes helps people identify our brand easily.

Make VTEX memorable.

  • Through our Identity

  • Through our tone of voice

  • Through using all the elements

We want to be seen as the Enterprise Digital Commerce Platform

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Brand in use

Get inspired by best-in-class communication assets and understand how your project goal guides brand decisions.